Only One or Two Customers

Recently, I had a rather unpleasant experience with a popular fast food restaurant, which got me thinking about something.  A company that is a giant among its peers if it falls, unless the God in heaven shows it some mercy as it falls, how terrible the sound is as it hits the ground.   

Suppose a company fails because of the lack of customers. In that case, usually, it is not because of a mass exodus of customers, but rather because of a company pushing its customer to its competitors one or two at a time. As a result, over time, the company will not be able to continue operating.

Now, if someone replies, “that will take a long time to happen, maybe over twenty years. That’s nothing to worry over.”    

Then my question will be, “what does it matter how long it takes?”  A conglomerate falling in front of you or your grandchildren is not a pretty sight.  Have you heard of Staples, Bhs, Sears Canada, Ruby Tuesday, Borders, Maplin, American Apparel, and the list goes on?  Well, they were once giants.  What happened to them?

Let’s not ignore our lessons.